What’s more, because no money appears to be trading hands, consumers are led to believe that these athletes are genuinely excited to get their hands on Chipotle’s food. This isn’t necessarily the impression one gets when watching an NBA star in a TV commercial smile awkwardly while holding a carefully manicured Big Mac. Compared to TV ads, “Word of mouth is something that builds a lot stronger and it’s not as artificial,” Chipotle social media manager Joe Stupp told Sports Business Daily . “We think our food sells itself, and that’s one of the things that enables our word-of-mouth marketing.”
Following her studies, just over four years ago, Melissa began working at the Canadian Sport Institute as a Physiology Lab Coordinator where she has supported a number of provincial and national teams through field and lab based physiology testing. Shortly after joining the CSI physiology team, she was appointed as the lead physiologist for the Canadian Wheelchair Rugby program. She has supported the team at numerous international events over the past 4 years including, World Championships (Silver), Para-Pan Am Games (Gold) and the Rio Paralympic Games (4th).