Her partnership suggestion is much closer to truth than she may realize. Have you ever noticed that never once have you heard a Nicorette commercial suggest that smoking is bad for you? Since about 1984 Nicorette's maker (then Dow Chemical) has had an agreement with the tobacco industry not to directly attack smoking or try to get all smokers to quit, but to only market Nicorette to those wanting to quit, without being anti-smoking when doing so (see documents evidencing agreement: 7/13/82 , 7/7/84 , 10/25/84 , 12/17/84 , 1/22/85 , 9/4/85 , 9/6/85 , 9/6/85 , 9/25/85 , 12/16/85 , 1/8/88 , 5/8/91 , 8/1/91 and 4/23/98 ). This is essentially a non-compete marketing partnership that creates an artificial marketing climate which totally ignores the importance of why smokers need to quit smoking. Its purpose is to protect tobacco industry sales. There is no denying that the pharmaceutical industry is actively engaged in protecting cigarette industry profits. "I am addicted to Nicorette, maybe even more than when I was to smoking. Help," pleads a 10 year user. "Nicorette Gum is extremely addictive," writes an 11 year user. "Totally addicted" claims a 53 year-old 9 year female user. "Severely addicted" says a 38 year-old 6 year male user. "I am addicted to the gum and the addiction is escalating," claims a 42 year-old 3 year female user.